Presenting gifts and vouchers to each invited person.
As a result, you will get a cost-effective way to attract new clients and simultaneously reward your most loyal audience.
Mistakes to Avoid When Using Behavioral Segmentation
Behavioral marketing is quite tricky. Falling for one of australia whatsapp number list the common mistakes is very easy without having former experience, and you might have to redo the analysis from scratch. To help you avoid that, we’ve gathered the most frequent pitfalls.
Micro-segmentation is a double-edged sword. While it helps increase the relevance of your mobile marketing to certain groups, the process is complex and requires a lot of resources.
You must define a goal before segmenting the target audience. There must be a go-forward plan that involves the application of the gathered data. Using micro-segmentation just as “another segmentation” for the bucket list is a waste of resources.
Thus, you should use micro-segmentation only when you understand how this data could benefit the company’s marketing strategy.
At the same time, it’s a common mistake to segment clients too broadly. In this case, it’s easy to miss out on certain categories of customers, which are important to your business. Thanks to narrow segmentation, you are able to create more relevant messages and, as a result, receive a better response rate. Customers’ needs and preferences may significantly vary, so a thorough group determination is essential for targeting people who are interested in your offers.
Using Old Mobile Marketing Strategies for New Users
Everything is changing at the speed of light. This also applies to the needs, expectations, and wishes of customers. That’s why relying on that old segmentation sheet from 2019 is completely irrelevant. Too many things have happened since then.
Although overhaul sounds scary, it’s not always necessary to be radical. You should at least perform an annual audit of your segmentation relevance and update it whenever required. Constant monitoring will help you simplify the change and adapt easier.
Relying on Obvious Data
Data like demographics, needs, and buying behavior is the foundation of marketing. However, it isn’t useful when developing communications. People make decisions based on a deeper level, so the only way to promote your message is by understanding the complete picture.