Hiring a well-known brand ambassador may be expensive, but russian phone number search you can start by working with a popular influencer. This could be someone who is well-respected within your industry.
It can also be an unexpected collaboration, such as Gucci’s collaboration with influencer and railway enthusiast Francis Bourgeois, who was invited by Gucci to create content set in luxury trains as the backdrop for its campaign.
Navigating the luxury market: How to sell high-end products
Gucci collaborates with influencer Francis Bourgeois
If your budget allows, you can even hire a local celebrity to add some extra credibility to your product.
Associating your brand and products with well-known figures can help build awareness and buy-in quickly because it validates the product.
Advertise on the right channels
High-income customers interact with products differently than regular consumers. To effectively appeal to this group, you need to rethink your marketing strategy.
Here are some ideas:
When setting up Facebook ads, target specific interests or income levels
Consider PPC advertising based on relevant search terms, such as "high quality leather bags"
Get an article in a publication targeting high-income subscribers or direct mail targeting affluent communities.
Implementing these strategies will allow you to position your higher-priced products to attract affluent customers who are ready to invest in more expensive products.