In fact, those who have been working in the web marketing sector for a few years remember how the texts of websites and blogs were: a constant pursuit of the famous keyword density . That is, the quantity of keywords within the text. The assumption: the more times it is cited, the greater the positioning opportunity.
Clearly the quality of the text was terrible. With semantic search, and with uk business email list the 2013 Hummingbird update, Google has massively revolutionized the world of SEO copywriting by trying to give value not to texts that focus on a keyword but on a search intent. That is, on what people really want when they type (or dictate) certain words.
First of all, we need to understand what this path means. We have given the definition, but what changes for those who deal with on-page SEO optimization ? First of all, we need to abandon the schematism that ties us to the single keyword and to the mental cages of various plugins like Yoast .
Of course, having a plugin on your website will not hurt your path to semantic SEO. But observing the decontextualized rules that push you to have all the green lights will.
So, the first point to respect is to no longer think in terms of single keyword correspondence but to embrace an overall vision of the text. Then, there are some steps to apply semantics to SEO that allow us to improve the creative process of content.
Keyword Research
The first step to work around semantic SEO: adapt the keyword research work to this concept. So, you don't pursue a keyword and create a resource dedicated only to that combination. Instead, you study a topic and identify what is the most convenient search intent.