Discover how and why Toccato is reinventing itself for the future. Read on to explore the full story of this exciting transformation.
– Toccato’s journey to rebranding
– The creative process behind the rebranding
– Strategies and implementation
– Impact and reception of Toccato’s change by the public
– Reflections and next steps
– Be part of this evolution with Toccato
Toccato's journey to rebranding
Firstly, since its foundation in 2006, the Toccato Group france phone number list stood out in the Business Intelligence sector, transforming data into innovative business solutions.
Thus, with headquarters in Florianópolis and a presence in the main capitals of Brazil, the Toccato Group, which includes the companies Toccato and AnalisaBR, has accompanied its clients throughout the data journey.
However, the market is constantly evolving, and with it, customer expectations, right?
The decision for rebranding
So, recognizing the need to stay ahead of the curve, Toccato embarked on a rebranding journey, driven by in-depth market analysis and a clear vision for the future.
As such, the rebranding initiative is a significant milestone in our journey!
It symbolizes a new era of innovation and growth. It is an acknowledgement that to remain relevant and competitive, it is essential to not only keep up with, but also lead the changing trends in design and communication.
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The creative process of rebranding
It all started when we revived a logo sketch that had been shelved. This signaled the beginning of a significant transformation. The team responsible for this revival included professionals with extensive prior experience, such as our head of marketing, our marketing coordinator, and a UX designer from the services team.
+Who is Fernando Carvalho? The name behind Toccato's rebranding
This collaboration thus resulted in several brainstorming sessions focused on innovation and creativity.
And the result of this joint effort?
New logo and visual identity
During the rebranding, Toccato adopted a new logo and revised its visual identity to better reflect the company's evolution. The change went through several phases, including:
New logo: The transition from a hand symbol to an eye emphasizes our ability to provide accurate insights and the importance of vision in the digital age.
Color palette: We moved from green to blue, associated with trust and modernity, and introduced orange to create contrast and increase visibility across digital and print platforms.
Typography and other visual elements: we selected typography and elements that complement our new color palette and reinforce the brand's modernity and accessibility.
Redefining the brand message
The partnership with Sonder Agency allowed us to redefine our brand message, tone of voice and positioning:
Brand messaging: We have updated our messaging to highlight our evolution from a single-product distributor to a multi-distributor with diversified solutions.
Tone of voice and positioning: The tone of voice has been adjusted to communicate our new approach, focused on offering multiple solutions for different business journeys.
Marketing and communication strategies
Additionally, we have implemented new marketing and communication strategies to promote our renewed brand:
Strategic partnership: the Sonder helped us adapt our creative materials and schedule posts and paid traffic campaigns. Focusing on content marketing and a synchronized launch strategy for the new Toccato.
Video package: we also decided to invest in a video package, including rebranding, manifesto, institutional and partner materials. In this way, we brought modernization to our communication and provided educational and accessible content.