A great example continues to be Apple. The company doesn't just sell iPhones, iPads or Macs, it sells ideas, beliefs and lifestyle. These factors make countless fans continue to admire and buy the brand's products.
To help you maintain effective sales, we have put email list france six tips that will create a good relationship with your consumer. Enjoy!
Become an expert in what you do When selling, you need to keep three points in mind:
Have control - even if, as an entrepreneur, what you want most is your client's success, for this to work, the best thing is not to focus on how to help your clients do well.
Become an expert in what you do, master everything that involves your business and then you will be able to guide your consumers to choose what is best for them. With your experience, you will also be able to help them leave their comfort zone and test new possibilities to grow.
Be honest when telling your story and what you can really offer your potential clients. Be curious about their story, what they need and care about. If you don’t know an answer, don’t be afraid to say so and add that you can find it.
Know how to listen - you should listen more than you talk, understanding your customer's problem will help you discover which solution will help them achieve the best.
Be persistent in a friendly way
If your client hasn’t responded to an email, a call or a message you left, does that mean they’re not interested? Not always.
Maybe he didn't see it, wasn't notified of a message or something else. Don't be afraid to get in touch again, but do it in a friendly way, without becoming annoying.
Learn from the “no” If a potential client ended up not closing with you, this “no” can be an opportunity for you to understand what is wrong and improve.
Maybe this isn’t your target audience, your offer wasn’t right, the timing wasn’t right, or the message wasn’t right. Identify each step of your sales process and try to figure out how you can improve in future negotiations.
Respect the purchasing time Although you, as a salesperson, often want to close your goals as soon as possible, you must remember that each person or company has their own purchasing time.
You need to be patient, know how to wait and not rush the process. Keep in mind that your goal is not just to close deals, but also to help customers solve problems and achieve success.
Always test
If you had 10 opportunities and in the end you weren't able to close any of them, you need to take a step back, analyze your sales process and try to identify what went wrong.
Don't be afraid to always test and find the best way to do successful business.
To have increasingly effective sales, you don't always need to plan outlandish actions; often, small changes are enough. In this text, our focus was on relationships and how these steps will help improve customers' perception of your brand.