You can essentially find every

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#2: Create your total addressable market (TAM) With your ideal customer profile pinned down, you can start to develop your total addressable market. To do so, use a specific data point. For example, let’s say you want to think in terms of who your competitors work with. Tools like BuiltWith and Dealfront are good starting databases. BuiltWith is good for tech recognition. Find out what technology your website visitors are using at their companies.


single account you could sell to based on the audience criteria pulled from these databases. Create a list that’s as comprehensive as possible. This list can then be broken down by tiers relative to france email database customer types and synced to your client relationship manager (CRM). These tiers could be understood in terms of must-win, nice-to-win, or long-term win. Or you could do what we do here at Leadfeeder.




For our sales and customer success teams, customer types are broken down based on revenue: top line, slightly less revenue, least revenue. With a clear understanding of our cost per acquisition, we can allocate marketing resources to potential customers accordingly. #3: Create and find relevant personas Gather data around your accounts and you’ll inevitably understand your business model better over time. Traditional lead generation tactics typically involve looking at things like gender, location, and/or age.