Robots.txt, noindex and canonical are three indispensable australia email list tools to manage what you want and don’t want to show/promote/index on Google. Managing these resources in the best way can mean greater visibility for the right resources or monstrous drops in traffic. Just think about this: just one slash too many in robots.txt can make the website disappear from Google.
To have a greater chance of positioning your website you need to create content that is appropriate to the needs. This doesn’t just mean filling the pages with text: you need to study the search intent and evaluate the structure of the content. Also evaluating the micro copy, that is:
Tag title.
Meta description.
H1.
Captions.
Anchor text.
A few important rules to remember: each page must have a title tag and a meta description, these strings must be unique and informative. The same goes for the H1 title, while the anchor texts of the links (such as the labels of the navigation menu) will be able to make it clear what is on the other side of the click. One more word for the URLs: remove the superfluous and create "talking" addresses, that is, immediately communicate the topic of the page.