What can we expect when it comes to digital marketing trends? We can’t predict what technology will bring, but we need to be alert and ready for any kind of change, analyzing all the possibilities. In 2015, in the digital marketing space, everything revolves around the customer and the users.
Digital marketing trends
Below are some trends that we can expect in the email list usa coming months, update and prepare your company in the digital environment.
Mobile Optimization – Mobile optimization is set to become more important than ever. Adapting your website to a mobile version and creating apps will be just basic requirements.
Investments in social media will increase – Brands are increasingly satisfied with the results offered by social media results. But it is necessary to add an indisputable fact: it is increasingly difficult to achieve visibility organically on the main social networks, which drives investments even further.
Email marketing – Emails can also be used in conjunction with content marketing strategies to, for example, continue to bring published content to life. Likewise, companies will work on greater differentiation in their emails.
Responding is the new marketing – Responding and investing in the culture/creativity of responses is a great way to have effective marketing that generates real engagement. That’s why you shouldn’t just think about the stories, but also about the responses to the feedback they will generate.
Blogs are gaining traction again – Facebook’s algorithm has changed and is valuing posts with links more. And where will your company get links with relevant content about your brand? From your blog, of course.
Customer service on WhatsApp – There’s no excuse: your competitor will serve customers on WhatsApp and you’ll have to have a team for that too.