Using Customer Surveys to Promote Growth and Drive Revenue
While surveys are useful, they’re mobile no database not something you can simply slap together and send out to a handful of contacts in a database. Crafting a survey requires a strategy all of its own. You must determine who you want to talk to, how you want to reach them and what you’re hoping to learn.
Tyrel Johnson, VP of Digital Marketing at Evercast, teamed up with us for this episode of Growth Marketing Chat to peel back the layers of leveraging surveys to benefit marketing and sales teams.
He reviews:
The benefits of conducting surveys to receive customer feedback
Different tools and platforms to assist with the creation and distribution of surveys
Overcoming barriers and avoiding common pitfalls in the surveying process
Incentivizing audiences effectively to participate in surveys
His experience exemplifies how survey results can inform future marketing and sales decision-making that will have the power to positively impact the bottom line and drive revenue. Tune in now to learn more.