Key findings of the study

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Md5656se
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Joined: Sun Dec 22, 2024 3:37 am

Key findings of the study

Post by Md5656se »

There are a few key insights we'd like local businesses to take from our findings and integrate into their SEO and marketing strategies:

Google Assistant, Siri and Alexa have a similar market share. So companies must try phone code philippines to adapt to the three assistants, whose algorithms are drastically different.

The average response length for all assistants analyzed is 23 words. Google Assistant devices return the longest responses - 41 words.

Alexa can't give results for every fourth question. This implies that it is primarily a home device that understands voice commands, but is not designed to perform search queries.

With Google devices, businesses can apply “standard” local SEO logic to improve their presence in the Local Pack. And they can also adjust their content to match the more natural language of voice search queries.

To appear in Apple's Siri answers, businesses must aim for higher rankings on Yelp. They must also have more positive reviews from their customers. Additionally, having a 4.5/5 rating on Yelp with the highest number of reviews will make any local business the most popular in the eyes (or according to the algorithm) of Siri.

Comparing various voice assistants
Now, if we dig deeper into the findings, we will reveal the specifics of the different voice assistants. And we will find out how each one chooses to give certain results compared to the rest.

1. What is the average length of responses?
The average response length returned by a voice assistant for a local query is 23 words:



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Average response length of voice assistants

For Google devices, the presence of a screen explains the difference in word count: the average response length for Google Home/Mini is 3.7 times longer than for Home Hub.
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