One of the most important actions for the content creator is to determine his or her audience. How is this achieved and what does it accomplish?
Content is created to be consumed. While the previous processes are important, what gives it life is the reception by other people, the interaction they have with the post and its distribution from there. Any post must be based on its target audience and on the specific public of that type of content, in this way they are offered valuable content, which is the goal and is much more difficult when dealing with a general audience with many types of people.
Brands constantly study the people who read them, as well as switzerland email address the people who interact with their publications, such as their age and gender. By making the consumer profile much more specific, what is generated manages to connect even more, so the business usually grows at a faster pace than those that do not take this profile into account.
Entrepreneurs and content creators have a responsibility to whom they direct their content, as is the case of Diego Norieda, a leader in many ventures. Even with so many years in this field, he did not always have a specific idea of who his target was , and upon further investigation he had to adjust certain important variables.
Where is it most relevant?
While Diego is based in Argentina, like many of his ventures, it wasn't until much later that he discovered that more than 50% of the people who consume his content live in Spain. With more than half of the audience being foreign and only a small percentage from his home country, he needed to change his content to take advantage of this large Spanish market.
The biggest adjustment had to be the timing of the post. If your team was used to posting content, especially live content, during the afternoon or evening in Argentina, the Spanish audience wouldn’t have the opportunity to engage or consume the post immediately. Finding a time that accommodates markets in different parts of the world is a challenge that does come with a reward, with higher engagement numbers right out of the gate.
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