Until very recently, in a poorly digitalised and predictable kuwait phone number owner environment, B2B customer management only involved a certain operational order around cold calling, presentation of offers and samples, attendance at trade fairs and control of the sales network. Of course, it also involved incidents, but little more.
In recent years, attracting and retaining customers has ceased to be a mechanical and operational process and has begun to force companies to make decisions and change in order to ensure that their market identifies and values them as it always has.
Technology, the competitive environment and new generations have influenced this new paradigm, generating a profound transformation in the expectations of an increasingly demanding customer regarding the way in which they wish to be helped by a "provider". The product becomes a simple means for them now.