Discover how to improve your SEO title for good positioning

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One of the elements that may seem easier to do to achieve better web positioning is the SEO title . However, optimizing your title in the best way is not as easy a task as it seems.

If you're looking to set up a good organic strategy to improve your positioning, an optimal title plays a fundamental role . Find out how to do it below.

What is the function of the title?
The title has two main purposes. First, it is a means to attract Internet users to click and generate traffic to the website. Second, a title that integrates keywords well allows the page to appear in a better position in searches.

Therefore, if you don't bother to optimize it, you are missing out on a valuable SEO opportunity.

SEO Title and Page Title
It's impossible to fully understand the different elements that come into play in a title without first making a fundamental distinction: an SEO title is not the same as a page title .

On the one hand, the SEO title is the text that appears in the results of the different search engines, which motivates users to click and open the page. On the other hand, the title of the page is the H1 that appears at the top once it has been opened. Both fulfill different characteristics.

How to know if your SEO title is doing its job
To improve your SEO title, it is important to know which aspects to adjust and to always keep in mind its two main functions . It is not enough to have a good position in search engines if your title fails to attract people, and an attractive title that fails to rank among the first results is of little use.

To help you with this, Google Search Console is a tool that allows you to know several aspects to consider and improve. In this way, it helps you measure different factors such as: number of impressions, total clicks, average position and average CTR.

As long as the number of impressions is high and corresponds to the total number of clicks, you will be able to climb in positioning within the SERP.

Keys to improve a title
All of those principles sound simple enough. But how do you strike that balance? Here are some tips that can help you optimize your SEO title.

Number of SEO title characters
An SEO title should not be long enough to express an idea, but short enough not to distract the book your list readers' interest. To accomplish this, SEO title characters should be between 55 and 70.

Similarly, to optimize SEO positioning, the page title and meta description should be concise but meaningful.

Variety and creativity
In order to stand out, generate interest in people and not be forgotten by search engines, it is important to generate content that is creative and does not represent a duplicate of other pages, both yours and others.

If your title is too similar to other equivalents, it will be difficult to identify a particular value for your content.

Keywords
It is essential that keywords are always present in the title. However, remember to include only the most relevant ones. This way you will be able to achieve good positioning without saturating either the length or the readability of your title.