This is the final phrase after which the client will decide to call the company or place an order. Avoid the banal "Call right now" or "Place an order before the price increases." This does not mean that the commercial offer should not contain reminders that the deadlines are limited. Remind them of this in a gentle manner. For example, indicate that the price is valid until the end of the current month.
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Preparation of a commercial proposal
Pay attention to the presentation of the commercial proposal. Design affects sales growth. It should meet the following criteria:
Easy perception of text information . If this is an email newsletter, then the font, its size, and the presence of paragraphs play a big role. The text is readable if a sans-serif font is used, there is justification, and indents. Be sure to work out the paper version of the commercial proposal. The design should be consistent in style.
Structuring the text . Standard azerbaijan phone data recommendations: the title of the commercial proposal is centered and highlighted in bold and/or large font. Avoid long titles. It should take up one line. It is easier for the addressee to perceive the text if each paragraph contains one statement. You can highlight the main theses or words. For example, design them in a different color.
Minimalism . Keep in mind that the design should be laconic. A design that is pleasing to the eye contributes to a positive perception of the information presented. Do not use too bright colors or flashy elements. This is not a suitable option for a commercial proposal. In addition, use a maximum of 2-3 fonts and colors so as not to create visual noise. The client will want to read such a commercial proposal.
Visual presentation of information . You can use 1-2 photos and infographics. This will simplify the perception of complex data and will not distract from the meaning of the sentence.
Corporate identity . This is a kind of visual code of the company, by which the client recognizes it. Individual style helps to form a positive attitude towards the brand. This is not only about graphics, but also about the structure and stylistic design of the commercial proposal. At the stage of developing the corporate identity, it is recommended to analyze competitors, highlight the pros and cons.
The best option for sending a commercial proposal is PDF format. Its advantages:
Attractive appearance.
In this format, it is easy to create a high-quality commercial proposal with design elements.
Correct display of text and document design.
This format does not have wavy underlines for possible errors, as in .docx and doc. This interferes with the perception of the text.
The format allows for the integration of professional design.
PDF is optimal for reading on smartphones. The design looks brighter than other options.
Often a price list is attached to a commercial offer. Of course, you need to monitor the relevance of prices. It is recommended to duplicate the design and layout option in Microsoft Word. Just make adjustments to the document and save it in PDF for mailing.
Preparation of a commercial proposal
Source: shutterstock.com
Please note that the larger the file, the more time it will take for the client to download and view it on a mobile device.
Many modern companies have special technical equipment and software that can be used to format documents into PDF after scanning. Some organizations use high-quality digital printing on company letterheads with a "wet" signature.
These are common elements of a formal document. Companies face the problem that the CP is saved upside down. It is unlikely that customers will take such a commercial proposal seriously. Be sure to check the document before sending it out.