In the midst of an era of digital transformation in which companies are constantly adapting to change, the possibilities offered by technology and how brands know how to take advantage of them will determine whether they successfully overcome the challenges arising from the new demands of the market.
Thanks to the report " Tech Trends 2019: Beyond the digital frontier " developed by the firm Deloitte, we know the technological trends that stand out the most in 2019, which brands should take note of if they want to position themselves as leaders in the digital universe.
Juan Pedro Gravel, Partner in Technology Strategy and Architecture at Deloitte, says: “Technology adoption time cycles are shortening and organisations’ levels of investment in technology are increasing significantly. Just as has happened with the implementation of some technologies in the past, which have altered the status quo of innovation, the combination of these 7 trends defined in the report will generate a real disruption in the market and the combination of them will be a real force for change in itself.”
Here are the top 7 technology trends of 2019 :
1. Artificial intelligence
Over the next 18-24 months, artificial intelligence will be in the spotlight of more and more companies looking to improve their processes and systems to achieve their strategic objectives.
AI offers many advantages to companies: it helps increase productivity and regulatory compliance through automation and helps give meaning to data sets at a level of depth that was previously unattainable.
2. Smart interfaces
Secondly, it will highlight the development of intelligent interfaces such as gesture control devices, integrated eye tracking platforms, bioacoustic sensing, emotion recognition technology and muscle-computer interfaces, as well as brain-controlled interfaces.
The Deloitte report also points out that techniques such as offline monitoring of consumer habits through physical behaviour will give way to new, much more personalised products and solutions.
3. Connectivity
5G technology will play a key role in the telecommunications sector. Thanks to the increased speed of connections, long-distance communications will be carried out very smoothly on mobile networks.
4. Serverless Universes
Maintaining IT systems related to business-critical physical infrastructure used to account for 70% of IT departments' budgets . However, thanks to cloud storage, the cost has been reduced by 20%.
By having to spend less time operating the infrastructure, this trend will bosnia and herzegovina phone number allow IT managers in each company to devote more efforts to finding avenues for technology-based innovation to improve the b usiness.
5. DevSecOps and the cyber imperative
Another of the technological trends detailed in the report is the DevSecOps trend , which offers CIOs and their teams a new combination of tools, practices and automation that, implemented together, can help secure development and operations, improve security and the company's compliance levels. This trend focuses on four fundamental aspects: people, processes, technology and governance.
6. Marketing-technology fusion
CMOs and CIOs of companies will work together to improve the consumer experience and connect with them emotionally thanks to the possibilities offered by information from data science , analytics and cloud , among other technologies. Information is and will always be powerful, especially when it comes to anticipating consumer needs.
7. The map of the future
Finally, those companies that take advantage of the opportunities arising from technology, science and business will stand out , in which connectivity, innovation experience, cybersecurity, risk, real-time smart data, automation and changes in technology processes will be key. With these variables, as the report states, it will be possible to de