In the wake of Federal Trade Commission investigations and ongoing controversies over the safety of its platform, YouTube may be considering changes to the way it recommends and rates children's content , the Wall Street Journal reports .
For one, it is reportedly considering moving children's content to a separate app , YouTube Kids, as well as removing the autoplay feature in order to protect younger users. It should be noted that YouTube Kids, created four years ago to offer a safer haven to under-13s, is not as popular with children as the main platform, as reported by Bloomberg .
The measures would lead to a change in the behaviour of users browsing YouTube and, belarus phone number therefore, could affect advertising brands that spend part of their money on this platform. Although YouTube remains a popular channel for advertisers, many brands could freeze their spending on the platform for fear that their ads would appear next to violent videos or videos with inappropriate content.
just that – ideas,” a Google spokesperson said, suggesting that not all of the ideas being considered will be implemented. “Others we develop and launch, like our restrictions on minors streaming or our updated hate policy,” he added.
Following the harsh accusations that YouTube has been involved in over the last few months, the video platform seems to have put its batteries to end the controversy and make its space a safe place for all ages. Among the measures it has taken, as we announced a few days ago on MarketingDirecto.com , are restricting access to live broadcasts for minors except if they are accompanied by an adult and offering new machine learning tools to identify videos that may violate this new policy .
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