Digitalisation, data, the multiplication of devices and formats, and personalisation are part of the great revolution that advertisers are experiencing. A revolution that, with the arrival of programmatic advertising and accelerated technological progress, has increased the opportunities, and also the challenges, that advertisers cannot (and should not) turn their backs on.
In order to respond to user needs and embrace the opportunities offered by programmatic bahamas phone number it is crucial, in addition to having a strong willingness to adapt to this changing reality, to surround oneself with talent and expert profiles that accompany companies in this transformation thanks to programmatic solution providers such as Tradelab.
To learn more about their methodology, the power of technology and the importance of the human factor in the processes, we spoke with Jean François Noual, Country Manager of Tradelab in Spain .
Not believing in 100% algorithmic approaches, but in a hybrid human-machine approach. The machine will never match the human in its knowledge of the target and in the identification of advanced behaviors; however, it will be particularly effective in identifying non-intuitive and therefore complementary behaviors. Our model has three protagonists. The first is the data, as it is part of the same group as Webedia, Tradelab has the exclusive use of 1st party data from its media. This, together with the attention paid to the client (second), analyzing what they say, greater control in the campaign, optimization of times and (third) providing a complete report explaining how their budget is invested, helps to measure customer satisfaction. Likewise, the insights we provide, together with our own algorithms are a trump card full of advantages. But we cannot think about the future without thinking about users. We must rethink what consumers want to see, what they want from advertising. This means that advertising is not invasive and offers content that is useful to the user.