At a time when mobile video consumption is at an all-time high, numerous studies show that mobile video ads create almost instant brand impact . And they do so in just a few seconds . In fact, research conducted by EyeSee in conjunction with Twitter shows that short- form , silent videos with obvious branding generate higher brand recall on mobile devices, while allowing for easy association to brand messages over linear video on connected TV .
Twitter has announced the availability of a new 6 - second bidding option for video campaigns for advertisers around the world. This new tool is designed to help brands present their stories in video format, taking advantage of the value of the audience when they are most receptive . By doing this, brands will be sure to get more views , while providing an optimal mobile video experience to their audience.
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Specifically, advertisers will only have to pay for more than 6 seconds of ad viewing, with at least 50% of the pixels in the image being viewed (6s/50%). The offer is already available globally on Promoted Video and Pre-roll with content lasting 15 seconds or less, and is added to the options already available (2 secs/50% and 3 secs/100%).
forced viewing environment . This means that native video consumption on this channel is usually more natural and less long-form , as the audience continually discovers new argentina phone number content and scrolls through the timeline. Regardless of the intention of the brands, whether it is to launch a product or transmit a message, they can maximize their impact on the audience by creating content optimized for this format.
To that end, Twitter offers a flexible option for advertisers concerned with full-view metrics . However, it also takes into account those with a mobile-first model . This way, they can develop short-form content optimized for timeline viewing.
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“We recently worked with Twitter and VMLY&R Miami to bring a new form of communication through video to the Brazilian market. As a socially conscious brand, Dell always aims to deliver content to users in a way that enhances their experiences . This 6-second video ad solution, combined with compelling creative, increased our view rate by over 22% , making Dell Brazil the company with the best video performance in the market. We continue to innovate, together with our strategic partners, to provide users with the content they want to see, and in the way they want to see it,” said Alice Oliveira , Marketing Director of CSB Brazil at Dell.
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