How to increase the effectiveness of BtoB listing ads

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Cost per click (CPC) Average cost per click
Conversion rate (CVR) The percentage of clicks that resulted in a sale
Cost of Customer Acquisition (CPA) Average cost per conversion
Return on advertising spend (ROAS) The ratio of sales generated from advertising expenditures


You can check these numbers on your ad account dashboard page.





Select keywords your target audience is likely to search for


The first thing to do is to select keywords. In order to have your company's ads appear cameroon phone data in search results with the intended keywords, you need to choose keywords that your target audience is likely to search for. There are various ways to select keywords, such as
interviewing potential customers, referring to comments on social media and word of mouth, looking at keywords that bring traffic to your company's website with Google Analytics, or using Keyword Planner. Choose the selection method that suits your company.

One of our Medics clients has successfully tried adding new keywords to access potential customers, resulting in an increase in the number of inquiries by more than 145% compared to the previous year.