At the Apple Event held yesterday afternoon in Cupertino, Tim Cook, perhaps afraid of ruining the eminently festive spirit of the occasion, did not want to refer directly to the war in Ukraine. Nevertheless, many saw in the outfit worn yesterday by the CEO of Apple a completely veiled nod to the invasion of Ukraine by Russia. Cook wore a blue sweater yesterday and on his wrist he sported an Apple Watch with a yellow strap (which are, not coincidentally, the colors of the Ukrainian flag).
Cook kicked off the event by talking about Apple TV+ , the company's streaming video service, and showing videos of exclusive productions from this platform such as Macbeth . Apple TV+ will also soon host broadcasts of baseball games, one of the most popular sports overseas (and with enough potential, therefore, to attract a good number of new subscribers).
The iPhone 13, now in green
Next up was the announcement that all fans had been waiting for, concerning Apple's flagship product: the iPhone. Apple announced yesterday that the iPhone 13 would be available in two new colors: two different shades of green. Apple is thus aiming to give a new boost to sales of the latest generation of iPhones approximately six months after its official presentation.
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Less surprising, but extremely important for Apple, is the new iPhone SE presented yesterday by those from Cupertino. The third generation of the most affordable mobile phone from the apple company lands on the market without being a cent cheaper than the previous one. The starting price of the iPhone SE will be 529 euros, 40 euros more than its immediate predecessor. The smartphone has, however, been conveniently updated and in its guts houses the same A15 Bionic chip as the iPhone 13, which will give the device a durability similar to that of Apple's most expensive mobiles.
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The camera on the new iPhone SE is still equipped with 12-megapixel sensors , but the A15 Bionic chip will allow the phone to take higher quality photos.
Apple's new low-cost iPhone also comes equipped with 5G technology, a feature that makes this device more attractive not only for consumers but also for telephone providers. The impact of 5G on the battery life of the phone is still to be seen, since this type of connectivity depletes the energy stored by the device much more quickly.
A new iPhone SE arrives with 5G
What's most jarring about the new iPhone SE is its outer casing , which is very similar to the one worn by the old iPhone 8. Perhaps this is the way Apple is using it to distinguish the iPhone SE from much more luxurious models.
Yesterday, Apple also raised the curtain on a new iPad Air , a mid-range model halfway between the conventional iPad and the iPad Pro. The new tablet from Cupertino comes equipped with a powerful M1 chip, the same chip found in the current MacBook, iMac and Mac mini, as well as the iPad Pro.
The cellular version of the new iPad Air also includes a 5G connectivity module. Apple thus closes the gap created by the iPad mini, which has had 5G technology since autumn of last year.
The new model, equipped with a 10.9-inch display, can be used with an Apple Pencil for writing and drawing. And it comes with a whole host of accessories (including a Magic Keyboard).
The new iPad Air gains power
The front camera on the new iPad Air also includes a 12-megapixel front camera with Center Stage technology that keeps the user focused on video calls.
The starting price of the new iPad Air will be 679 euros with a capacity finland number data of 64 gigabytes and without 5G connectivity.
One of the biggest surprises at Apple's presentation yesterday in Cupertino was the unveiling of the new M1 Ultra chip. This ultra-powerful chip, which houses 114 billion transistors, is created by combining two M1 Max chips using a special technology that claims to be up to eight times faster than the original M1 chip.
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The first computer where the new M1 Ultra chip will show off its superpowers will be the new Mac Studio. Visually similar to the Mac mini, the Mac Studio is nonetheless noticeably taller than this device.