not just the products you sell that matter, but also the experiences you create for your customers.
In short, REI’s #OptOutside campaign is a fantastic example of how a brand can connect with its audience by promoting values that matter. It’s a reminder that experiences can be just as important as products in marketing.
6. From IHOP to IHOb
When IHOP announced that they india number screening were changing their name to IHOb, I was curious. This smart move was to promote their new line of burgers. They wanted to show that they were no longer just about pancakes. The campaign was a huge success, creating excitement on social media and getting people talking.
Here's what made this campaign special:
Viral Marketing: The name change sparked a lot of discussion online, making it viral content that people wanted to share.
Engagement: IHOP invited fans to guess what the “b” stood for, which kept everyone on the edge of their seats and engaged.
Brand Expansion: This move helped IHOP expand its menu and attract new customers who previously wouldn’t have considered them for burgers.
Ultimately, IHOP’s bold move to become IHOb demonstrated how a fun, unexpected change can yield big marketing results.
This campaign reminds us that sometimes, taking a risk can pay off in the world of marketing!
7. Dove and Getty Images: #ShowUs
Dove, a brand known for its commitment to body positivity , partnered with Getty Images to launch the #ShowUs campaign. This initiative aimed to change the way women are portrayed in the media. The campaign features a collection of 5,000 images featuring women from 39 different countries. This diverse library helps promote true beauty and acceptance.