What are your company's short-term and long-term goals?

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However, the benefits of SEO for an optimized website are enormous. Some of them are:

Organic SEO does not require any payment to Google or other search engines.

It is more easily recognized by search engine crawlers

Improve your website's spain whatsapp ranking in search engine results pages (SERPs)

Offers a better user experience

Higher chance of earning more clicks than paid ads

Higher organic traffic (measured in sessions, users and new users)

Better engagement signals (such as time on site, CTR, pages per session, etc.)

Reduces the bounce rate of a website

Continuing the analogy with puzzle pieces, which necessarily implies that each piece is different, in the world of online marketing there are also important differences between SEM and SEO. Basically, the differences concern:

Purpose: SEM seeks to promote visibility in the SERP through paid ads, while SEO seeks to increase visibility in the SERP through organic strategies that take some time to generate traction and results.