#1 digital marketing trend 2023: gamification and metaverse

[nrumohammadx1]

For this reason, when we talk about digital marketing trends we must take into account what companies have become today : productive activities and social communities at the same time, which are made up of technological and cultural superstructures and which prosper or fail depending on their ability to be recognizable, memorable and convincing and on the level of collaboration achieved between the different departments , which in turn are made up of human beings with multidimensional lives.

Digital marketing trends for 2023 reflect this degree of complexity . Let's take a vietnamwhatsapp resource look at those that offer the most interesting development prospects.

First among the digital marketing trends not to be underestimated is gamification , a trend that is contaminating sectors that are also very different from each other. Experimenting with new languages ​​borrowed from the world of entertainment may seem like a risky move that can however prove incredibly rewarding, especially in the long term. This is because it opens a channel of communication with the younger generations of consumers, notoriously mysterious and elusive .

The global gaming market, which according to PwC grew by 26% between 2019 and 2021, is now worth more than 198 billion dollars and is expected to increase further to almost 340 billion dollars by 2027 (source: Mordor Intelligence ).

Fully consistent with both the technological premises and the weltanschauung of the virtual gaming world, the metaverse is the place of choice where companies hope to intercept Gen Z and Gen Alpha and, to a lesser extent, Millennials. “Metaverse” generically indicates a virtual space in which people meet, play, socialize, shop and so on.