As companies grow, security also becomes a key sticking point. Not only must the enterprise have secure systems in place for their data, but any vendor or technology they leverage will also need to meet this requirement. As mentioned above, a common trait of enterprises is that they are globally dispersed. And even if they are not currently, they likely have global expansion as one of their north star metrics. Enterprises usually have a buying committee and procurement process when evaluating new technologies. There’s likely a formal RFP in place and a number of stakeholders that have requirements that need to be met.
Single-threaded conversations are the quickest brazil whatsapp phone number way to find yourself ghosted in an enterprise RFP. Let’s talk about each of these in turn and why they make a difference for enterprises. that can scale It makes sense – enterprises are large and need flexibility in the technologies they adopt in order to scale. This flexibility can take different forms. For example, perhaps they need the technology to help automate workflows for them. Or maybe they need the technology to be customizable to fit their current state of business. Whatever the form, each enterprise will likely be different and the technology they adopt needs to be able to meet those needs.
One technology that can help enterprises scale is an account-based marketing platform. For more on why, check out this ebook, “The Hidden Costs of Doing Nothing: Why B2B Enterprises Need an ABM Platform.” Security is non-negotiable Data breaches happen more than anyone would like and yet some companies are slow to adopt or unable to meet the requirements for stricter security measures. At Demandbase, an enterprise RFP typically involves answering a lot of security questions. We’ve invested in enterprise-grade security that maintains SOC 2 Type II and ISO 27001:2013 certifications, reserved for organizations that consistently demonstrate strong standard operating procedures.