Data-driven marketing for customer experience development

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According to Gartner, the digitalization of the customer experience has undergone a strong acceleration in both B2B and B2C, so much so that a study by Epsilon has shown that 80% of customers expect companies to have access to a digital ecosystem capable of offering personalized and meaningful experiences. And, in fact, 39% of customers say they do not want to spend money on a brand that does not offer personalized experiences.

This digital ecosystem is based on the entry into force of data-driven guatemala whatsapp resource marketing actions , an approach made possible by data management systems and which provides enormous benefits:

profoundly redesigns the workflows with which the brand intends to measure, engage, monitor, learn and optimize;
applies to long-term brand-building goals (and therefore does not focus on short-term tactical campaigns);
It follows the customer throughout the entire life cycle , from the potential acquisition phase to the advocacy phase (in which the acquired customer spontaneously provides his or her “public” support).
By exploiting the potential of data-driven marketing, brands are increasingly focusing their efforts on creating seamless customer experiences , allocating their budgets on initiatives aimed at exploiting the potential of different channels, with a view to differentiation and omnichannel that can offer greater guarantees in the event there is a need to ensure responsiveness to unforeseen events and operational continuity .