Example of a company with a marketing funnel

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Marie Marketer has a business that is roughly the same size as Samuel Novice, but she doesn't use Samuel's outbound marketing techniques . She has set up a marketing funnel that helps her 3 salespeople close more sales with less effort. How?

Marie first decided to produce a series of quality marketing content distributed on the landing pages of the company's website. Potential customers can discover this content (blog articles, infographics, videos, etc.) and thus learn more about the company and its services without having received a single phone call from a salesperson from the company.

When these potential customers become sufficiently interested in the company's software, they fill out an online form (on landing pages) to obtain a demo of the software. These demo requests are routed directly to sales. Because these are very hot leads by definition, salespeople manage to convert more than half of them following the demo.

In short, Marie generates more sales than Samuel, even though she has fewer salespeople and spends less time on the phone.

Obviously, these are caricatured examples! Because, in fact, even if you have never heard of the concept of "marketing funnel", in fact, you already have one.

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The 5 stages of the marketing funnel purchasing journey
Let's now get into the details. What are the main stages that an individual goes through between the time they are a pure prospect and the time they become a customer of the company? What is important to uk whatsapp data understand is that the purchasing journey is always the same, regardless of the nature of the products or the amount of the purchase. The notion of "purchasing journey" is not new. It was introduced by the American philosopher John Dewey at the beginning of the 20th century. 100 years later, it remains the basic concept for understanding the purchasing behavior of its customers and setting up a marketing funnel. Roughly speaking, the purchasing journey can be summarized in 5 key stages:

Step #1 – Recognizing a problem/need
Obviously, if the person does not realize that they have a problem that needs to be solved or that they need something, they are not likely to buy! That said, needs can range from something very clear, an easy problem to solve, to problems without clear solutions.

Let’s say your boiler breaks down in the middle of winter. Your problem is absolutely obvious: you need a new boiler. And the solution is itself clear: you need to contact several suppliers and ask them for quotes. But let’s take another example. Let’s say you need a new car. What should you look for, in which direction should you look? A 4×4? A small mini? A saloon? An electric car? Questions arise. You are aware of a problem/need, but the solution is not so obvious. Another example: you are fed up with your accountant, you find him too expensive, but what are the alternatives? What about cloud accounting services? You are a bit lost…

The problem/need recognition stage may be different from one company to another. In any case, recognizing the existence of a problem does not mean having found the solution yet. There is often a gap between the two. This is why there are still several stages!