Let them know what to do next

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It also highlights potential use cases your audience may not have considered before and resonates with others in similar industries to those in your success stories. It’s like emphasizing a product or service benefit specific to their organization through a real-life example.

Demonstrating your passions, skills, and product or service benefits may impress your audience, but it won’t necessarily lead to direct engagement with you or your team. That’s why you need to be clear about how to use our telemarketing list what you want your prospects to do.

Don’t be afraid to ask your audience to take the action you want them to take. It could be anything from sending you a message on the platform to registering for an event, signing up for a newsletter, completing a survey, and more. Think about the action that will best serve your goals and ask—politely.

Related: How to Create a Great Call to Action for Your Next Email Marketing Campaign

Be mindful of your layout
With just 2,600 characters to work with, it’s easy to focus more on what you will say than how you will say it. But your LinkedIn profile summary layout plays just as significant a role in the impact it has on your audience as its content. Ensuring your LinkedIn bio is easy to read makes it all the more likely that people will read it.

Two of the ways you can improve readability are by grouping sentences in a way that forms shorter paragraphs and incorporating bullet point lists where relevant. This creates more white space, which is more pleasing to the eye, and makes digesting the content more manageable.

LinkedIn summary mistakes to avoid
Now that you know what to include in your LinkedIn About section, let’s examine what you should steer clear of. When crafting your winning summary, avoid including any of the following: