Joined by the whole customer journey experience

[Jahangir655]

Let’s take the example of a young 30 years old Chinese lady, with high income who want to buy honey. She has plethora of choice on the market, how will she choose?

She will tend to choose the most luxurious product to affirm its high social status (social recognition). In that case the price, the packaging, the storytelling and the values the brand diffuses will impact her choice.

Value, logic, ROI, and finance drive on the other hand the B2B buyers. They are looking for list of ecuador cell phone numbers value, and knowledgeable content and are influenced by facts, logic, and rationality.

They have one point in common, both B2C and B2B buyers are savvy.

They both will look for info about your companies online before considering buying. And as both types are not adventurous (B2B even less). They will check if other buyers bought from you and what they say about you on forums, and sales reviews. They will also check what the media say about you. Chinese buyers are influenced by the word of mouth, and your online reputation is decisive in their purchase decision.


If a factory manager needs to buy a new packaging assembly line, he will carefully take time to compare the offers. He will compare technical specs, the price, the delivery time…He will not be sensible to the storytelling of the suppliers, will not buy in a compulsive way. He will take time to gather solid proofs to validate the purchase, after all if anything goes wrong it will be its responsibility. He will be extra cautious.