Today in Web Positioning Salamanca we will talk about an interesting topic that has undoubtedly revolutionized the way in which digital marketing strategies have been done, and we will refer to one of the most used tools currently by people of all generations: the mobile phone. Do you know what the impact of mobile phones is on the web 2.0 ? If you don't have much knowledge about this, in this post we will give you more information, although it is very likely that you have observed and felt the great place of these electronic devices in the world in which we currently operate.
The arrival of mobile phones in 2.0 is a good idea
The “ post-PC revolution ” has arrived and we certainly don’t think it’s going anywhere, at least for the years to come, since in 2015 there were great advances but it’s now in 2016 that we’re really going to witness incredible things that will dazzle your imagination and not to mention what awaits in 2017 or 2018… however, let’s not go too far ahead.
The demand for mobile devices has grown rapidly, just to give you an idea, in 2012, 118.9 million tablets were sold, this year it is expected that 369.2 million units will be sold and this is a wake-up call for many websites .
Mobile users are very assertive and seek immediacy, they are more likely costa rica telegram data abandon a task if the website is not optimized to fit properly in mobile spaces. Over the past 16 years, one billion smartphones have been purchased (from 1998 to 2013), however, the next billion is expected to be reached in the next 3 years (2013 – 2016).
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Today there is a marked growth in the use of mobile phones over desktop computers. If we focus on aspects related to e-commerce , for the current year “mobile commerce” is increasing rapidly, it is expected to do so 5 times more than it has done in previous years. By the end of 2016 there will be approximately 448 million M-payment users in a market worth 617 billion dollars.
The growth has been massive
Searching from smartphones is also something to mention, over the last 2 years this has grown by 500%, so again we come back to the point of optimizing specialized websites for mobile aspects. As the years go by, data traffic increases.
Mobiles are revolutionizing the way digital commerce works. Major online retailers have been receiving high revenues from smartphone-owning consumers, and the percentage of desktop shoppers is actually lower. But the impact of mobiles on Web 2.0 doesn't end here.
There is a very marked trend among tourists and travelers to buy and reserve their trips through the Internet and their mobile phones work as a perfect channel for them to be able to carry out these activities easily, mobile tickets ( M – Ticketing ) is something that many companies are using, not only in travel, but in entertainment as well, last year, 1 in 8 users with smartphones used this method to be able to reserve and pay for their tickets on different airlines, as well as on buses, buy tickets for festivals or sporting events.
In 2015, 750 million users received a ticket sent to their mobile phones or purchased it through them. These documents are sent through different means (SMS, barcodes, mobile web, smartphone apps , NFC, etc.)
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Where will we end up in the future?
In the health sector , mobile phones have also had their place and with great weight. Smart cell phone technology in aspects related to people's health has been growing during the last years, this includes new devices, applications and services, which are expected to reach 8 billion by 2018. 70% of mobile applications on health care are aimed at a specific audience of consumers who care about taking care of themselves and being healthy, on the other hand, 30% are aimed at professional doctors.
Every day, more Androids are activated than babies are born. Amazing, right? In the video game industry , by 2015, this market was worth 54 billion dollars and it is expected that by 2016 the figure will increase considerably, since different companies that develop video games are focusing on bringing some of their favorite sagas and titles to the mobile gaming market.