Benchmark studies – How do you compare?

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IT services company SunGard created an interactive benchmarking tool from its research into the regulatory stresses being experienced by the global financial services industry.

The tool allows respondents to assess the degree of stress their organisation is feeling and its state of readiness for the changes that lie ahead, comparing with peers by industry, geography and organisation. Not only did the company gain substantial press attention for the research, but this also paved the way for drumming up a host of new business leads. See Simmons & Simmons’ Big Data Race for a more up-to-date example.


The three examples above highlight the results that can list of peru cell phone numbers be achieved when a company successfully aligns its commercial objectives with the right thought leadership typology. Of course, these three types are just the tip of the iceberg, but it hopefully makes the principle clear. We’d love to discuss this further if you’d like to learn more.

Explore our guide to developing your thought leadership strategy for your go-to resource for on planing, developing and executing a strategy.
Through sharing new ideas, these content marketers are able to inspire and inform their customers – helping them see their business problems in a new light, or to take a fresh perspective on the trends reshaping their market.

The best content marketing campaigns back up these stories and ideas with robust insights: interesting data points, original research and real-world examples that help their customers understand a new trend or challenge and equip them with the tools and best practices to respond and thrive.