This way, you can understand which ads work best and make any changes to achieve better performance.
Google Ads is also easy to use. You can create your account in just a few clicks and manage online advertising campaigns through an intuitive interface that guides you step by step through creating ads and selecting keywords for targeting.
No other existing search engine can match Google's potential audience: this makes Google Ads indispensable to an ideal digital marketing strategy and the most popular and used PPC platform in the world .
Learn the basics of advertising on Google and YouTube with our Advertising Start course , which will equip you with the skills to create advertising campaigns on all the major platforms that exist today.
On Google Ads, quality trumps budget.
Many people think that to be competitive on Google Ads you need to have a huge budget, but this is not the case.
It works and takes into account different levels and elements such as the quality score , which makes a general estimate of the expected impact of the ad, that is, how relevant your ad is for that particular keyword.
It also takes into account your account history and other variables, such as brazil telegram users mobile phone number list your bid on that particular keyword. In fact, the higher your bid, the more likely your ad will appear higher on the search results page.
However, if your ad quality is poor, even if your bid is high, your ad may not be shown or may be shown in a less favorable position.
Google Ads is in fact a meritocratic system where quality wins over available budget : it is important that your ads are written correctly and efficiently using the right extensions that are as relevant as possible to a given keyword.
But you also need to have a landing page that contains your keywords and that is able to convert views.
Of course, you can set a daily or monthly budget for your ad campaigns, so you can control your advertising expenses.
Therefore, you do not need an unlimited budget but one aimed at a well-defined target . The important thing is that:
the ads are well written,
use the most appropriate extensions
the landing page is relevant to the keywords and optimized for optimal conversion of views.