I kept it ridiculously simple (721 words). I whipped

[zihadhosenjm90]

I kept it ridiculously simple (721 words). I whipped up a quick header image and just wrote what I wanted the guide to be—while focusing on how it would benefit readers.

It wasn’t perfect, it didn’t highlight absolutely everything it could have, but I ran it by one of my friends (a subscriber) and we came to the consensus that it was good enough to get the job done and help me secure pre-orders.

Note that at the end of the proof of concept page, I wanted to include a afghanistan phone number database to where people could immediately go and pre-order the guide. Giving readers the option to go and buy the guide without me first directly asking them to purchase would tell me a lot about how excited they are for this guide.

Now it was time to pre-launch it to my subscribers and see how it’d go.

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8. Launch and Get Pre-Orders From Your Email List.
You’ll need a secure way to accept payments from your subscribers before asking them to buy.

That could be as simple as asking them to PayPal you the dollar amount, using a free card reader from Square to accept CC payment or setting up a simple product page on a platform like Gumroad (I chose this option for my validation challenge).

validate-business-idea-gumroad-page
I chose Gumroad because they have the quickest setup time in my experience, and I knew they offered the option to pre-sell products without charging the customer’s credit card until the guide is actually finished—something I really wanted to highlight to my potential customers so they’d know they’re not getting scammed.

Even if you’re looking to sell handmade goods and eventually plan to sell them on Etsy, choosing to first use a simple pre-ordering flow through Gumroad is going to be much quicker and less overwhelming in the short term.