This tactic has several advantages:

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The VPN Boom : Now that the protection of personal data is becoming a central issue, the concerns of the Guarantor and the related blocking in Italy of ChatGPT are understandable. And in the last week, even after this decision, the use of VPNs has skyrocketed.

But what is a VPN, how do you use it, and which are the best? We'll explain everything in this guide .

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THE STRATEGIC DATABASE
When you have abandoned carts to recover, do it in style (like Frank)
Every now and then we look for inspiration online for new tests to conduct on the e-commerce sites we manage.

In the last few days we found a very interesting case from a ketogenic products store:

A package, with a free product and a letter from the CEO , sent to a user who had filled their cart without purchasing.

The CEO writes: “Since it costs us $50 to acquire a new customer, I thought it made more sense to send you a free product to try. Hope you don’t mind.”

And since the cost for that shipment is around $10, while the lifetime value of a customer is around $3,000… well, you get the idea.

It addresses the biggest objection consumers around the world have: “How do I know if I’ll like it? ”
It surprises people and, as we have said many times, amazement is one of the best parameters to develop loyalty towards a brand. We love what surprises us often.