Think of a saved search as a smart filter. You set up the filter once. Then, it works for you. It automatically finds new leads that match your criteria. For instance, you could search for "marketing managers" in your city. You can save that search. Every day, Sales Navigator will show you new people who fit that description. This saves you from doing the same search over and over. It makes your prospecting much more efficient. It also helps you stay organized.
Why Saved Searches Are a Salesperson’s Best Friend
Saved searches are powerful for many reasons. First, line data they help you stay up to date. The business world changes fast. People get new jobs or promotions. Companies hire new staff. A saved search will alert you to these changes. It will show you a daily list of new leads. This means you will never miss a great opportunity. You can be the first to reach out. Thus, it gives you a big advantage over your competitors.
Furthermore, saved searches help you organize your work. You can create different searches for different types of customers. Maybe you have one search for a specific industry. You could have another for a specific job title. You can name these searches. This makes it easy to find the leads you need. It helps you keep your pipeline full. This leads to more sales in the long run. It is a simple tool with big benefits.
How to Create a Smart Saved Search
Creating a saved search is very simple. First, you must go to the search page in Sales Navigator. You will see many filters there. These filters are very powerful. You can search by job title. You can search by company size. You can even search by location. Use these filters to find your ideal customer. Be as specific as you can. For example, don't just search for "CEO." Search for "CEO of a tech company in Dallas."
After you set all your filters, you will see the results. Look at the top of the results page. You will see a button that says "Save search." Click on it. Give your search a clear name. This is important for staying organized. You can also turn on alerts. This means Sales Navigator will tell you when there are new leads. It will send you a notification. This simple process helps you automate a lot of your work.
Optimizing Your Saved Searches for Better Results
To get the best results, you need to be smart. Don't make your searches too broad. A search for all "managers" will give you too many people. A search for "marketing managers in small companies" will be better. It will give you a list of more relevant leads. Therefore, use all the filters available. Use industry, company size, and years in current role. The more specific you are, the better.
You should also create multiple searches. Each search can focus on a different type of customer. For example, you could have one for a small company. You could have another for a large company. Or maybe you have different searches for different products. This strategy helps you target your outreach. It makes your messaging more personal. As a result, this will increase your chances of getting a response.
Finding the Right Keywords
Keywords are very important for your searches. They are the words you use in the search bar. You should use a mix of keywords. Think about the job titles of your ideal customers. Also think about their skills. A person might be a "sales director." They might also have a skill in "B2B sales." You can use these keywords to find them. The more relevant keywords you use, the better your results.
Don't forget to use Boolean search operators. These are words like "AND," "OR," and "NOT." They help you make your searches more specific. For example, you can search for "marketing manager" AND "SaaS." This will find people who are both. You can also use "NOT" to exclude people. These simple tricks can make a big difference. They help you find exactly who you need.
A Daily Habit for Success
You should make a habit of checking your saved searches. It only takes a few minutes. Check them every morning. Look for the new leads. Send a personalized message to them. Reaching out quickly is important. It shows you are on top of things. This simple daily habit can lead to big sales. It helps you build a strong and reliable pipeline.