Level Up Your Emails with Klaviyo Product Recommendations

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Imagine you walk into your favorite store. The salesperson knows exactly what you like. They show you a shirt that matches your style. This makes you happy and you might buy it. Klaviyo product recommendations work in a similar way. They use smart technology to suggest products. These suggestions are based on what customers have looked at or bought. It's like having a personal shopper in every email. This article will show you how these recommendations can help your business. They make your emails more personal. They also help you sell more products.

The Magic Behind Klaviyo’s Recommendations

Klaviyo’s system is very smart. It looks at a customer’s past actions. For example, it sees what they click on. It also sees what they add to their cart. This information helps it understand their interests. Furthermore, it looks at what other customers like. If people who bought a certain jacket also bought a scarf, Klaviyo will know. It will then suggest that scarf to others. This makes the recommendations very accurate. Consequently, customers see products they actually want to buy.

Why Personalized Recommendations Matter

Generic emails can be boring. A message that goes to everyone might not connect with anyone. However, a personalized email feels special. It shows you know your customer. When you suggest products they might like, they feel seen. This builds a stronger relationship with them. Moreover, it makes them more likely to open your future emails. Because of this, they trust your brand more. And trust leads to repeat purchases.



The Different Types of Recommendations

Klaviyo offers different kinds of recommendations. The most common one is based on what a customer has viewed. It shows them similar items. Another type is based on their past purchases. It suggests items that go well with what they already own. For example, if someone bought a coffee maker, you might recommend coffee beans. There are also recommendations for the most popular items. This is great for new customers. They get to see what everyone else loves.

Adding these recommendations is simple. First, you need to bank data connect your online store to Klaviyo. Klaviyo will then start collecting data. Next, you can drag a product block into your email template. You can choose which type of recommendations you want to show. You can even filter them. This gives you full control. Consequently, you can create a beautiful email. An email that is also very effective.

The Best Places to Use Recommendations

You can use product recommendations in many places. They are perfect for welcome emails. They give new subscribers a taste of what you offer. They also work great in abandoned cart emails. If someone left an item, you can suggest it again. You can also show them other items they might like. This could convince them to complete their purchase. Finally, use them in post-purchase emails. This is a great way to encourage another sale.