Lack of objectivity is the sixth sin

[hmonower921]

Negligence the fourth sin
neglect – this point applies to influencers who have several channels, e.g. Instagram plus blog . Often, when one of them begins to dominate, influencers neglect the other, slightly weaker channel. This is a very big mistake. A person who runs several small businesses will not feel it so badly if one of them goes bankrupt, but if it relies only on one branch, it will be in a terrible situation after it is cut off. The media environment should be viewed in the same way. Social media are increasingly reducing reach, it is also difficult to predict what the future will bring in this industry, which is why when running an influencer business, it is worth focusing on multi-channel and treating each of your channels as if it were the only main one. I remember a case at work when an influencer did not fulfill an agreement, i.e. ploduct placement Instagram plus link, and within a year the link that I would have potentially received lost so much of its value that there was no point in even fighting for it. The website was completely neglected and its parameters went down the drain.
TIP for influencers : treat every channel you have as if it were your main channel. Something you have built for years can easily lose value due to neglect. It would be a waste of all the work you have put into it so far.

Single channel sin five
Single-channel – influencers often focus on one channel through which they communicate with their audience. As I wrote above, it is worth expanding the group of recipients. Often, the terms of cooperation imposed by sponsors include multi-channel. The type of communication also varies depending on the channel, which lithuania whatsapp lead also increases the credibility of the influencer. We will see a completely different face on stories, another on a website, and yet another on Pinterest or Instagram. Micro influencers still do not appreciate blogs and websites as a medium. A very big mistake. Look how many social media have appeared in recent years, some of them have already become obsolete, others attract completely different groups of recipients, and good old Google is still in its place, only changing the algorithms that affect the visibility of your websites.
Influencer TIP : If you only have one medium, fix it. Go multi-channel. Create a backup just in case. This will not only be a safeguard for you but also another bargaining chip in cooperation with sponsors.

Lack of objectivity – I encounter this approach not only in the influencer industry but also in the media. I mean, it is very difficult to break through somewhere without paying. But does every piece of information really have to be paid for? Don't you lose more if you don't mention someone than if you mention them for free? For example. You write about fashion but companies don't want to pay you. Remember, however, that you write for your readers and if there is something worth mentioning, do it because that's how you build trust with your recipients . You are primarily there to write about fashion, not to earn money on sponsored posts. That's how it should work. And I guarantee you that in the long run, such honest and objective action will not only bring you loyal readers but will result in greater value for your media and, consequently, cooperation in the future.
Underestimating link building
not appreciating link building – very often companies and websites that micro influencers contact are worth much more than the applicants themselves. And it happens that a brand or company proposes an influencer to exchange links. My professional experience tells me that influencers do not appreciate external links. What's more! They perceive such a proposal as slander. A mistake! My dears!
TIP for influencers: Every link leading to your media builds your value and visibility. You won't get the goods this time because on the other side there is a professional who estimates the value of your media as low but offers you a link. Take it! This link and every next one will make you get the goods in barter in half a year, a year and in two or three you will be cooperating financially. Don't underestimate links!