Why Email Marketing is a Good Idea
Think about how many emails you get. Maybe your school sends Llista de números de telèfon you emails. Or maybe your favorite game sends you updates. Businesses do the same thing. They send emails to people who might be interested in what they sell. This can be a lot cheaper than putting ads on TV or in newspapers. Also, businesses can send different emails to different groups of people. This means the emails can be more interesting to the people who get them. For example, a toy store might send emails about new dolls to people who have bought dolls before.
How Many People Open Emails?
One important number in email marketing is the open rate. This tells us how many people actually open the emails they get. If a business sends out 100 emails and 20 people open them, the open rate is 20%. This number can change depending on different things. For example, if the email has an interesting subject line, more people might open it. Also, if people know and trust the business that sent the email, they are more likely to open it. On average, many businesses see open rates between 15% and 25%. This means that for every few emails sent, at least one person is probably reading it.
What About Clicking on Links?
Another important number is the click-through rate. This shows us how many people click on the links inside the email. Often, businesses put links in their emails that take people to their website. If someone clicks on a link, it means they are interested in learning more. For instance, an email about a sale might have a link that says "Shop Now." The click-through rate tells us how many people clicked that link. Usually, the click-through rate is lower than the open rate. This is because even if someone opens an email, they might not click on anything inside. Good click-through rates are often around 2% to 5%.
Do Emails Lead to Sales?
The most important thing for a business is usually making sales. So, another key statistic is the conversion rate. This tells us how many people who got the email actually bought something. For example, if a business sent out 100 emails and 2 people who got the email bought a product, the conversion rate is 2%. This number can depend a lot on how good the offer in the email is and how easy it is for people to buy. Even a small conversion rate can be good if a lot of people are getting the emails.
Email Marketing Compared to Other Ways
How does email marketing compare to other ways of reaching customers? Studies have shown that email marketing often gives a better return on investment (ROI). This means that for every dollar a business spends on email marketing, they get more money back compared to other types of marketing, like social media ads. Email allows businesses to have a direct connection with their customers. They can send personalized messages and build relationships over time.
People Prefer Email for Updates
Many people actually prefer to get updates from businesses through email. They can read the emails when it is convenient for them. Also, they can easily save or delete emails as needed. This is different from social media, where updates can get lost in a busy feed. Email feels more personal and direct.
Using Email to Keep Customers Happy
Email marketing is not just about getting new customers. It is also about keeping the customers a business already has happy. Businesses can send emails with special offers just for loyal customers. They can also send updates about new products that those customers might like. This helps keep customers coming back.