Corporate WhatsApp has been increasingly used by companies, living up to the fame of its primary product, WhatsApp, an instant messaging application that has changed the way everyone interacts today, thanks to the power of the internet.
In the corporate case, it has been extremely popular among companies, who use this tool to create their own communication channel for companies.
In general, we can say that freight transport companies that work with this tool are able to provide service that is as interesting as that provided in person, managing to reach points that were previously non-existent in internal analysis.
This is the case, for example, of a functionality in the tool that can show some results of sales closed through the application, or times of greatest contact on the platform.
The benefits, however, can be much more interesting, even leading to better post-sales relationships and content dissemination. In the following article, we will show you how to use corporate WhatsApp to promote your travel agency.
What is Corporate WhatsApp?
Corporate WhatsApp is a tool that enables a customer service channel, promoting extensive personalization, for example, for a transport company in São Paulo , presenting diverse possibilities for the customer and sellers.
It is important to know how to differentiate this WhatsApp from the common one, used by most cell phone users, so that they can communicate with other people.
When it emerged and quickly became popular, conventional WhatsApp completely changed the way people communicate, establishing instant messaging as the basis for communication that used to take longer via SMS or phone calls.
This meant that companies could soon see an opportunity to be part of the channel, as a large proportion of customers in general began to want to communicate via WhatsApp.
With the corporate sector, this contact continued to be the basis of communication, but with updates that could make the entire exchange process between the company and the client much more professional and focused on real service, similar to face-to-face service.
What are the main features of this tool?
By now you already know that corporate WhatsApp has some different features than the traditional version, promoting improved contact between, for example, a cleaning products factory and its customers accessing the platform.
Let's understand more about some of these functions:
Company profile
With corporate WhatsApp, it is possible to place a company profile within the application itself, providing information that may be important for the public to know more about the company and to be able to actually clarify their doubts regarding issues such as:
Opening Hours;
Locality;
Products offered;
Desktop.
It's as if the consumer could actually have access to all the information they could find in a Google search, but with this data available more quickly.
The most interesting thing about this feature is that the company can report this even if jordan mobile phone numbers database it is not operating, providing information to the public, which can be decisive and provide a form of service even if it is not in real time, or live.
Automatic message
Still within the forms of service, one of the main functionalities, and perhaps the one that most attracts companies, for example, accounting consultancy to the platform, is automatic messages.
In this case, when a customer contacts the company outside of business hours, where there is a dedicated attendant for that channel, they immediately receive an explanatory message about opening hours, but in fact addressing one point.
Often, by leaving a message explaining opening hours and making it clear that the customer will be served as soon as possible, it is possible to change the course of a cancellation, which could result in financial losses for the company.
Organization Tags
Organization tags are mechanisms for separating conversations based on each type they represent for companies, and can be guided in a completely personalized way by the business of, for example, property security companies .
This way, it is possible to organize company conversations with customers into completed and ongoing ones, mark people as dissatisfied and satisfied customers, among other options.
For businesses that have many people on the customer service team, sharing the responsibility of serving customers, this can be an interesting way to provide organization and at the same time productivity in terms of the daily work done.
Broadcast list
The broadcast list gives the company the possibility of sending important messages to a large number of contacts , being able, for example, to promote stands at fairs in record time, to the maximum number of people.
The most interesting thing is that this channel can also check the number of people who were able to interact with the content, giving the company greater control over the number of people who may or may not be interested in a purchase.
Metrics
Metrics are important points for any business, and with corporate WhatsApp everything becomes even more practical, since it is possible to have access to information that can drive business, understanding your customers in depth.
For example, it is possible to know the number of people who interacted with the message, the rate of those who opened what the communication sent, and also those who entered the profile, viewing statuses that your environmental consulting company posted.
Corporate WhatsApp in travel agencies: use and benefits
So far, we know how relevant it can be to use corporate WhatsApp within the company, understanding how much this can be a transformative tool.
Now, talking about businesses like travel agencies, where customer service is intense and each one of them can be important, it is essential to have tools like this to help sales teams, bringing even more results than normal.
Let's see how the features of corporate WhatsApp can benefit travel companies, as well as bring positive results for, for example, an events agency in SP :
Real-time relationship and service
With the possibility of providing complete service through the app, travel companies can access multiple customers in one way, providing real-time service, even if they are not actually working at that moment.
It is interesting to note that when a customer looks for a travel agency, they generally want to know prices and travel possibilities for certain locations.
Knowing this, it is possible to construct messages that ask about these issues, so that, as soon as possible, there is service in which the company employee will actually provide the information requested by the customer at that time.
Another point of interest is to make the relationship almost the same as in a face-to-face relationship, always being very careful about the way you speak and act.
Dissemination of valuable content
Although a travel agency can produce its content and publish it on other channels, corporate WhatsApp can also be a good place for this.
Through status and even by sending messages to broadcast lists, it is easy to notify the company's leads or even old customers about promotions or interesting discount possibilities, in order to bring more sales to the company.
The ideal is to always focus on presenting something new, or a type of discount or bonus that is only valid for people who interact with the travel agency.
How to use corporate WhatsApp to promote your travel agency
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