Employees, End Users Of Your Products

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The Success Of Any Bb Podcast Is Predicated On Multiple Factors, But None Bigger Than The Quality, Kind, And Diversity Of Guests (Assuming You’re Creating An Interview-based Show Style). Getting Amazing Guests – Whose Personal Brand And Expertise Align With Yours – Is Vital, But It’s Often An Afterthought.i Share Strategies And Templates That My Team And I Have Used To Get More Than Top-of-the-line Guests For Our Podcast Marketer + Machine.your Guests Make Or Break The Programyou Can Have A Bomb Idea, A Killer Strategy, Tons Of Resources, And Sincere Intentions To Launch A Podcast – But Without High-quality Interviewees, Your Show Will Fall Flat.

Consider These Factors When Thinking About Who You Want To belarus whatsapp fan Have On Your Show:theme – Does The Prospective Guest’s Personal Brand Align With Your Message?goal – Are You Doing The Podcast For Brand Awareness, Niche Technical Insights, Or Something Else?subjects – What Category Of People Will You Need To Land For The Interviews? Independent Industry Influencers, Clients And Customers, And Services, Or A Permutation Of Different Groups Of People?reach – What Kind Of Social Following, Follower Engagement, And Credentials/qualifications Do These Prospective Guests Have? Will They Effectively Spread The Word About Your Program?since Your Guests Indirectly Represent Your Brand – And Hopefully Will Promote The Heck Out Of It – Pick Relevant Well-respected People Whose Audiences Overlap With Yours.

Our Weekly Podcast Is Targeted To E-commerce And Digital Marketers. When We Launched A Year Ago, We Wanted To Do It With A Bang And That Meant Getting Well-known, Independent E-commerce Industry Authors, Speakers, And Consultants In The Martech Space.here’s How We Went About This Process.step : Develop A Working List Of Potential Guestscreate A Little Black Book – A List Of People Who Would Be An Ideal Fit And Make Great Guests. Surveil The Space, Do Some Research, And Talk To Others Who Are Familiar With Your Industry.