Five Ways to Price Your Vrbo Listing Effectively
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One of the most difficult parts of being a short-term vacation rental owner or property manager is determining what to charge for your listing. In short, it's not easy.
Here are 5 tips to help you maximize revenue and occupancy for your Vrbo listing with proactive revenue management.
Want to see what dynamic pricing can do for your vacation phone number list rental portfolio? Request a demo today!
1. Set reasonable occupancy goals
Occupancy rates and what you can expect to get from them should differ by market. If your listing is located in a ski resort such as Vail, Colorado, for example, it’s going to be nearly impossible to attain an occupancy rate of 100%.
If you're located in a less seasonal market like a major metropolitan city, however, and you're willing to drop prices during low season, you can reach hotel level occupancy rates of 80-90%.
Do some research about hotels in your area and set your goal similar to that of any hotel occupancy if you’re managing your vacation rental full-time. Take into consideration, however, that this should be a stretch goal—vacation rental occupancy tends to be consistently lower on average than that of hotels.
Five Ways to Price Your Vrbo Listing Effectively
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