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Cathy Was Vp Of Marketing At The Content Marketing Institute And Their Flagship Event, Content Marketing World, For Almost A Decade. She Owned Her Own Strategic Marketing Consultancy Focusing On Nonprofit And Service Sector Marketing And Media, And Was Media Supervisor At Wyse Advertising In Cleveland. She Was Part Of Ohio University’s Jerry L. Sloan Visiting Professionals In Public Relations Program, And Regularly Guest Lectures At Area College And Universities. Cathy Was Named A Folio: Top Women In Media, A Martechexec Women You Need To Know In Martech, And Currently Sits On Ohio University’s College Of Business Marketing Advisory Board.

You Can Follow Her On Twitter @cmcphillips.explore Cmi belgium whatsapp number database Brandscontent Marketing Worldmarketing Analytics & Data Sciencecontent Marketing Universitycontent Marketing Awardschief Content Officerwork With Usadvertise/sponsorrequest Consulting Servicessubmit An Articleshare/republishpost A Job/find A Joblearn About Cmiour Storyour Teamwhat Is Content Marketing?contact Usjoin The Communitylinkedininstagramfacebookyoutubeslackcontent Marketing Certification | Get The Building Blocks To Contentcontent Marketing Instituteadvertisecontact Ussubscribesearchsearch...storiesresourcestopicsresearch Insightstraining & Educationeventsthink Micro If You Want To Do Influencer Marketing Rightby Ann Gynn| Published: June , | Distribution And Promotionstop Dreaming Big When It Comes To Your Influencer Marketing Program.

You Don’t Have To Be Able To Afford To Work With Kylie Jenner To Reach Her Million Instagram Followers ($ Million Per Post) Or Martha Stewart With Million Followers ($, Per Post).instead, Design Your Influencer Marketing Around Microinfluencers.more Than % Of Instagram Influencers Are Microinfluencers – Defined As Between , And , Followers – According To Recent Research From Socialbakers. (People Vary In Their Definitions Of Microinfluencers, From As Few As A , To Over , Followers.