This will allow you to focus your budget

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New Keyword Ideas: Get inspired to expand your keyword strategy to reach a wider, more relevant audience. Armed with this information, you can refine your keyword lists to ensure your ads are shown to a more relevant audience and maximize your campaign's performance. Want a true picture of how your ads are performing? Eliminate negative keywords with a free, real-time review >> Ad Search. It’s important to be able to identify negative keywords. You don't want to run ads under these terms to prevent wasting ad spend on irrelevant traffic. The Search Query Report makes it easy to find irrelevant search queries. Here are the benefits this will bring to your campaign: Increased relevancy and: By adding negative keywords, you can filter out unqualified traffic that is unlikely to convert. on more relevant search queries, thereby increasing your return on advertising investment.

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Call reports allow you to track key metrics such as: Call duration. Find out how long callers typically stay in touch with your company. The call connection is lost or automatically sent to voicemail. Sample report containing advertising call details. By analyzing this data, you can: Optimize phone number expansion. Specify the phone number extension. Provide clarity and encourage more qualified calls. Adjust your bidding strategy. Focus your budget on calls that will help generate the most keywords. Attract valuable prospects over the phone. Determine what works and what doesn't to ensure you're generating high-quality leads through phone inquiries. This is especially useful for service-based businesses, as phone communications are an important part of the sales process.