Why is it worth using SEM?

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Lots of competition.
Search engine marketing has become popular and there are many companies competing with each other to rank for the same keywords and search areas. High competition causes the costs to increase and sometimes it is difficult to get a good return on investment.

It's not always "something" the user needs.
Unlike other solutions, such as SEO, SEM involves “entering” the user’s space with content they weren’t looking for. In fact, if the user you’re targeting has content blocked, they may not see your ads at all.

There are many reasons to incorporate SEM into your digital marketing strategy.

Attracting “quality traffic to your site.”
One of the foundations of any digital marketing strategy is attracting the right users to your landing pages. Search engine marketing is a very effective tool for capturing user interest and generating bolivia whatsapp lead clicks because it allows users to filter based on the words they are searching for. This drives traffic to people who are likely to be interested in your brand.

Brand recognition.
Getting to the top of Google searches is a great way to increase your brand visibility. Having your page appear first will allow the user to associate it with the need that led to their search, even if they don’t click on the link offered.

Getting results on a tight budget.
The solutions offered by SEM can be adjusted to your budget at any time, there is no need for huge sums of money in the initial stages of investment. They are therefore ideal for small and medium-sized companies.

Differences between SEO and SEM, seo and sem vs. sem and seo
The main difference between SEO and SEM is that SEO focuses on optimizing a website for organic search, while SEM focuses on online visibility, hitting both organic and paid results.

When we search for a given phrase using the Google search engine, at the top of the page we always see paid searches marked as "Advertisement". In turn, below them we have organic results without any tag. SEO falls under the concept of SEM to some extent, because this service is part of the activities included in SEM (a combination of organic results and pay per click). By choosing SEO, we entrust the fate of our activities to the hands of Google algorithms and the relevance of the content contained on the website.

SEM, on the other hand, guarantees us visibility in the search results for the keyword we are interested in, and also that our page will load faster (appropriately created page architecture). Leaning towards SEO, we must prepare for the fact that it may take years for our page to reach the top of the search engine, while in the case of SEM, the results are visible much faster.