The importance of data in prospecting

[jrineakter]

Prospecting is never easy, especially with inbox fatigue, call blocking, and ever-declining email delivery rates. That’s why we’ve created this article to talk about how clean data is of utmost importance in helping sales development reps (SDRs) improve prospecting.

How inaccurate data affects prospecting
Prospecting is hard enough; sending your sales team into battle with inaccurate data can only make it harder.

You can hire the best salespeople and equip them with the best technology, but if the data is low quality or invalid, your efforts will fall short.


Poor quality data puts your brazil telegram users mobile phone number list business at risk of losing money. According to Gartner , poor quality data costs businesses an average of $12.9 million per year.

How Poor Quality Data Hurts Your Business

Invalid or poor quality data can impact your sales and marketing efforts in a number of ways, from inaccurate targeting that prevents lead generation to a slow sales pipeline that struggles to convert.

How to streamline the prospecting process with Apollo.io
SDRs spend a lot of their time searching for leads, finding the right contacts, and adding them to HubSpot. Apollo.io does all of that in one place.

It can search over 50 data sources to find leads based on LinkedIn data, find keywords for purchase intent on different websites, and even use AI to create personalized emails. All of this information is collected in a single platform that integrates with your CRM.

Apollo.io allows SDRs to enrich that data for a more targeted approach, helping them prioritize accounts that are most likely to convert to meetings. It also improves prospecting effectiveness.

Most sales reps spend a lot of time on LinkedIn. It’s easy to lose sight of what you’re researching and get sucked into content browsing. Tools like Apollo.io allow reps to pull the necessary data from LinkedIn and input that information into HubSpot, so they spend less time searching and more time prospecting.

Another benefit is that automating as much of this process as possible reduces task switching between research and acquisition, making it easier for reps to focus on prospecting.

apollo.io

How Apollo.io integrates with LinkedIn to improve account scoring
SDRs are often given a list of marketing accounts, but not every contact on that list fits their ideal customer profile (ICP). Apollo.io can help reps determine where to focus their efforts.

With all of the data in one place, you can look at factors like company size, company description, revenue, and industry to identify the best-fit prospects.

Most companies can’t afford to pay for access to multiple large data sources, but Apollo.io allows you to search across over 50 sources with a single tool.

This data can indicate who is most likely to respond to outreach efforts, so SDRs don’t need to waste time targeting the wrong contacts. Intent data makes this approach even more targeted.