In my case, I strive to provide that point of contrast and customer israel telephone directory vision that complements the excellent knowledge of the sector and product that the B2B and Industrial companies with which I collaborate already have.
For example, my first and only "request" to the people and teams that I managed as a Marketing Director before and those that I mentor as a B2B and Mentor now, is that any Marketing professional has to share 33% of their time in immersion with the client, 33% of cross-functional work in an internal team (not just Marketing and Sales) by projects and of course 33% with the client.