How to improve commercial performance in times of pandemic

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Faced with a drastic shutdown, in an unprecedented reality, the dynamics of the current market have changed in a short space of time and businesses have been forced to keep up with this change. While on the one hand, lockdown orders and the closure of non-essential businesses have had a negative impact on commercial performance , on the other, these times of profound transformation have driven the demand for digital solutions in order to respond to the economic crisis that has set in.

With many businesses facing the challenge of doing more with less, all commercial efforts are essential to respond to the demands of the new context quickly and assertively.

How to combat the impact of COVID-19 on business performance
Combining sustainable commercial strategies with solid management results in the kazakhstan whatsapp number database of commercial performance focused on improving financial results. However, the many unknowns surrounding the virus, such as the duration of its spread and the possibility of additional waves, make it difficult for companies to adjust and plan for the future.

It is true that investing in strategic commercial actions can safeguard revenues and profits in the short term, as well as lead to profitable growth in the long term. To achieve this, it is essential to make the right decisions, based on reliable business data. And increasing productivity and profitability, streamlining decision-making and strategic actions, is the first step in improving commercial performance.

Data-driven decision making
In an increasingly competitive market, the idea that "knowledge is power" takes on new meaning in the current context. Since it is impossible to accurately predict many market dynamics, having relevant and up-to-date information is of double importance in strategic decisions. For this reason, having strong data analysis capabilities leads to planning a differentiating strategy during and after the crisis.

The importance of data analysis for business intelligence
If companies know how to take advantage of the multitude of information accumulated about the different business areas, this abundance of information represents an opportunity to gain a competitive advantage.

Today, it is essential to find intelligent and consistent ways of making decisions. Ways that do not depend on the deductive capacity of managers and commercial directors. This business intelligence, based on the transformation of data into insights, is known by the term "Business Intelligence”.

Business Intelligence, a reality full of opportunities
Using data collection, organization, analysis and monitoring to make better decisions and understand strengths and weaknesses, which will have an impact on results, is the basis of Business Intelligence. It is not a tool, although it depends on robust software solutions to deliver maximum value to organizations, but rather a set of processes that aim to deliver the right information to the right person at the right time.

This is a process that results in numerous advantages. Let's see:

Process optimization
Recognition of opportunities
Intelligent information management
Fault identification
Risk prevention and management
Market recognition
What information is important to know to make sound business decisions?
Today, it is more important than ever to have a 360º view of the entire organization in order to make the best decisions. This view is only possible when using tools that provide analyses of the company's various areas of activity, through the aggregation of data generated in the various platforms used by the different areas of the organization. From this perspective, in order to extract relevant value from the data compiled, it must be accurate and aligned with the objectives of the company or specific department. The processing of this data highlights new business opportunities, new possibilities for generating revenue and mitigating losses, allows trends to be predicted, operational efforts to be optimized and relevant insights to be produced. For this reason, it is essential to know the information that is truly important to optimize commercial management. Here are some of the analyses that analytical solutions provide to commercial managers, for example:

Sales evolution
Number of customers
Sales volume
Individual results of each team member
Structured information about the customer portfolio
Best Selling Items
Sales variation by product
Products and services sold
Financial data and analysis
Sales analysis by period or market
External indicators, such as market and industry-specific data and information
Total sales and sales by product
Objectives set and comparison with results
Variation in sales by geographic area
Weight of sales in global business volume
Solutions that guarantee results
In the current technological scenario, ensuring competitiveness in an increasingly dynamic market depends on the use of solutions that ensure the best results. Today, there are already analytical systems that improve the commercial performance of companies.

An example of this is PRIMAVERA's Business Analytics solution . The ability to collect and analyze large volumes of information from different sources is the main feature of these Business Intelligence-based solutions, but it is the ability to add business logic and strategy to the analyses provided by the solutions that adds value to the PRIMAVERA Business Analytics solution. As such, the solution not only enables the introduction of forecast data or predictive algorithms, but also adds competitive intelligence, allowing for anticipated business decision-making.