Interactive content is transforming digital marketing by turning passive viewers into active participants. In 2025, brands use interactivity to boost engagement and collect deeper insights.
Quizzes, polls, calculators, interactive infographics, and 360-degree videos are just a few popular formats.
These tools capture attention, increase overseas data dwell time, and provide immediate value to users.
Interactive content is also highly shareable, driving organic reach and viral potential.
From product recommendation quizzes to ROI calculators, this content type can guide decision-making and personalize the customer journey.
It’s also a powerful lead generation tool—offering results or gated content in exchange for email signups.
Marketers can track interactions to better understand user preferences and behavior.
By creating experiences rather than just content, interactive tools help brands stand out and build stronger connections.