Implementing conversational communication: from acquisition to loyalty

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In today’s digital world, where every interaction matters, it is crucial for businesses to adapt to the individual needs of their customers. With an increasing diversity of touchpoints and fierce competition, the key to success lies in personalization and engagement. In this article, we will explore how conversational marketing and the use of WhatsApp Business can help businesses achieve this goal.

Personalization at the Heart of Communication

No two consumers are the same, so why send them the same message in the same way? Conversational marketing allows businesses to tailor their communications to each customer’s personal and specific needs. This personalized approach creates unique and memorable customer experiences, strengthening the relationship between the brand and its audience.

Mobile: the preferred screen for the French

On a daily basis, mobile is the preferred screen for the French. With 54.1 million people connected to the internet in November 2022, and spending an average of 2 hours and 26 minutes per day online, three-quarters of which on mobile, it is clear that customers are already present on this channel. Companies must therefore adapt to this reality to effectively reach their target audience.

Choose your channel according to your audience

Messaging channel trends vary across demographics, with channels more popula coo email list r among different s

Generation Z (18-24 years old) are the most tech-savvy and expect personalized, sincere and innovative interactions from brands, especially on social media.

Millennials (25-44 years old) are very demanding when it comes to customer experience, prioritizing the quality of service over the price of the product.

Generation X (45-54 years old) is made up of loyal customers who value trust and proximity to the brand.

Baby Boomers (55+) are increasingly active on social media and are looking for quality interactions with knowledgeable staff, placing great importance on recommendations and comments.

WhatsApp Business: An Essential Platform
WhatsApp Business offers a powerful way for businesses to connect with their customers. With 75% of consumers eager to message businesses and 66% more likely to buy from a business they can message , it’s time for brands to capitalize on this trend.