Are institutional websites still worth it in 2024?

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An institutional website is the official digital presence of a company or organization. It is a centralized platform where information about the company, its products, services, values ​​and mission are presented in a clear and accessible way.

The main objective of an institutional website is to build and strengthen the brand image , providing authority and credibility in the market. It is a reliable reference point for customers, partners and the general public, allowing everyone to know the company in a detailed and official way.

The importance of having an institutional website
A functional and aesthetically pleasing institutional website is france whatsapp database for a brand's credibility. When a visitor accesses a company's website and finds intuitive navigation, an attractive design and, most importantly, organized and relevant information, the perception of professionalism and competence increases significantly.

Brand authority and credibility
A brand's credibility is built on several factors, and a quality website plays a very important role in this process. A well-designed website, with clear information about the company, conveys an image of reliability .

Visitors who find what they need without difficulty tend to trust the brand more, which is essential for building lasting relationships. In addition, an institutional website strengthens the brand's authority through the creation of relevant content and SEO ( Search Engine Optimization ), making it easier for the company to be discovered on search engines, such as Google.

Publishing useful, quality content adds value to the public and increases the chances of the website being found. This allows the company to position itself as a leader in its sector, increasing its visibility and establishing itself as a reference in the market.

Full control over content
On an institutional website, the company has full control over the content and the way it is presented to the public. Unlike social networks, where there are rules that can limit your visibility and what can be shared, on the website you define the guidelines, what will be disclosed and how.

This control allows the company to ensure that its website is always aligned with its visual identity and communication strategy, without external interference. Every detail – from the layout to the presentation of products and services – can be adjusted to perfectly reflect the brand’s values ​​and message. This creates a unique and consistent experience for the user, something that is difficult to achieve on platforms where the company does not have the final say.

Full control over layout and design
Having your own platform, such as an institutional website, guarantees total control over the layout of the pages. On social media, companies are limited to what the platform allows, such as specific image dimensions, videos with a limited duration, and carousels with a fixed number of photos.

On a website, you have total freedom to create pages in the most convenient and interesting way, allowing you to insert text fields, banners, videos and images in any quantity and arrangement you want.

Centralization of information and services
Having an institutional website guarantees a space to centralize all relevant information about the company. When a user visits the website, they should find everything they need in a simple and accessible way, in just a few clicks:

Product and service information
Corporate values
Success stories
Testimonials
Data such as address, telephone, email
Any other relevant information
Making all this information available on the institutional website conveys an image of organization, transparency and professionalism , in addition to facilitating the user's decision-making.

This is the ideal space to highlight the value that the brand offers in an integrated and coherent way, educating the visitor, helping with decision-making and directing them towards the desired action.

Full ownership of the brand
A website is owned by the company, while social media is owned by a third party. This means that if a social media platform closes or stops operating in a country, the company’s profile, along with all of its content and followers, can simply disappear.

With its own website, the company has the security that its online presence is under its control, without the risk of being lost unexpectedly.