SEO Tips to Optimize Your Website Through Writing

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SEO is very important for website optimization. With the high demand for articles on Google and entrepreneurs looking to grow, these rules have become even more important. However, what are the best tips for those who are just starting out in this area?

We have put together a series of SEO tips that can help you in this process. Want to know more? Just keep reading!

1- Searching with an SEO specialist
Just like in schools, students don't know the content and look for experts (teachers) to learn it. It's hard to learn all the rules on your own without the help of a professional: Good Search Engine Optimization goes far beyond simply doing what Yoast asks.

Nowadays, there are many SEO agencies that specialize in this croatia whatsapp number database and provide professionals at a good price to help you with this. All you need to do is get in touch, tell them what types of text you want, and within a few hours you can have your articles ready and published. These services are very effective.

2- Searching for the correct keyword
Researching the keyword is very important for those who want to rank at the top of Google. On the internet, you can find a survey conducted by Visão Confiável that talks exactly about this. Many customers use the keyword incorrectly, without doing the appropriate research. Therefore, even if the article is all green in SEO, it will never be able to rank.

Try to be as specific as possible. For example, if you are looking to talk about the world of copywriting, there are already thousands of articles talking about that keyword. But, when you search for “copywriting books”, “what is copy”, “what does a professional copywriter do” the competition for articles is lower and they rank much higher.



3- Creating complete and objective content
Create complete content and research your competitor. Try to write everything that was covered in their article and include what was missing and is relevant. However, despite providing complete content for SEO, it is important to know how to focus on the objective of the main topic.

If your text is about how to take care of dogs while traveling, talk only about that. Don't include other topics related to the animal just to fill it with more words. This will only increase your site's bounce rate and Google will understand that your content is not relevant to the reader.

4- Updating your texts
Google updates its SEO rules over 400 times in just one year. So just because your article is at the top of the search results doesn’t mean it will stay there forever. The platform wants fresh content whenever possible. So show that your content is fresh and up-to-date!

Don't leave it unedited for months or even years. For example, the keyword “Amazon is reliable” was at the top of an article produced by the Tec8 domain. However, despite being at the top for months, another competing site used the same keyword and managed to overtake it, even with fewer clicks. Therefore, be very careful with these issues and don't think that victory is already won.

5- Beware of broken or negative backlinks
Backlinks are nothing more than external links that you point from your website to another domain. Those famous ones from Wikipedia!

Although SEO accepts a lot of backlinks, they can become a problem when they point to sites that are not very relevant or that are broken. This happens for several different reasons. The first is due to the poor reading experience: your user may click on it and find an error on the page. Google considers this an experience problem and disqualifies your domain.



6- Don't commit plagiarism in SEO
Have you written an article for a client and want to publish it on your personal website ? Or have you simply copied excerpts from other websites onto your own? It is important to be very careful with this!

If you are unable to write highly optimized SEO texts, it is important to seek out professionals who can do this. As we mentioned earlier, there are many websites that provide this service. In other words, they create articles optimized with SEO and copywriting, completely original and authentic.

There are several alternatives for publishing good texts on your website. However, committing plagiarism will result in the domain being, in the most blunt way of putting it, discarded.

7- Taking care of the LSI
Generally, when searching for a keyword, you may find other variations of it. For example, when writing a text about Storytelling, you may find variations of terms such as “stories”, “sales”, “digital marketing”. Use all of them in your texts.

This allows Google to identify the subject of your content. This is because there are many similar words with different meanings. How will it identify which one the article is about? Using LSI !

Let’s take a more practical example from our daily lives. The word “Mango” can mean a fruit or a sleeve of clothing. In the text where it is considered the first option, we find words such as: fruit, vitamin, flavor and many others. When it is considered the second reference, we commonly find: clothing, shirt, coat, short or long.

8- Don’t repeat the keyword in SEO
The time when we believed that simply repeating a keyword several times in SEO is enough for an article to rank well is over. However, this is no longer the case and should not be the case.

This is exactly what LSI variations are for. It is often necessary to repeat the word every 100 or 200 words, always inserting an LSI accompanied or separate. But be careful because this can vary greatly depending on your competitors.